A home based business opportunity is a business opportunity that can be operated from the home without having to go out for any official reasons. This is a way to earn a handsome living from the comforts of your home. Many people mistake a home based business for telecommuting, it is related pretty closely but there is a great difference.A home based business is really an enterprise owned by the operator and run for profit, while telecommuting, which can also be termed a home business at times, is a worker paid wages and being allowed to work from home through the internet and a computer because this saves a lot on transport costs and time. It basically makes the job a lot more easier.Starting a home based business on the internet is not a tough job as most people thin kit is. It does pay to have some idea of how to go about promoting your site, even if you do not know how to design and set on up. Many affiliate marketing programs, which are really home business programs will set up a site for you and all you need to do is to drive traffic to that site.So getting down to the facts, one should spend, or invest really, some money learning how to promote a home business. The process of directing traffic to ones site is not so complex. There are search engine optimization experts who can help out with the job but if your budget is not large enough to hire outside help you could try some of the in-house tactics that do deliver great results.The indigenous methods of promoting any business is to start writing and talking about it. The best way you can do this is to write articles and post to forums. Begin discussions on forums and subscribe to free services such as twitter and social networking sites. This is the best way to get the word out about your business online. Before you know it you will have gotten many people talking about your program and then they will begin to visit your site. Your site should be designed to captivate them and convince them to buy your products, services or whatever it is you are promoting.Having a business of your home is great and having one that you can operate from the comforts of your living room or den is even greater. A home based business should be designed to save on over heads and bring in a residual income even if you are out on vacation. Nevertheless this is the kind of business to be in and once it takes off the sky is the limit.